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  • Writer's pictureEric Turner

The ABCs of Success on Airbnb

The location of your Airbnb is obviously an important factor in the success of your project. Accommodation in Old Quebec, for example, will generally rent better than accommodation in Saint-Éphrem-de-Beauce. However, this is only a small part of the equation. No matter where your new project is located, following these tips will make a huge difference in the success of your business.

A - Home Staging

The environment in which we find ourselves has a real impact on our well-being. Faced with the immense offer offered on the Airbnb site, it is wise to stand out in order to offer a unique experience to visitors. When you travel, it's nice to stay somewhere that offers you comforts different from home. A chalet offering an unusual experience, for example, could be hugely successful, even if it is not located in a tourist area. It is therefore essential to make a special effort to decorate and highlight your home. Painting, wallpaper, furniture and decoration; it's time to have fun and dare! You could obviously call on a home staging specialist.

A contemporary living room, professional photography.

B - The Photos

Quality photos will have a direct impact on your rental rate. It is important not to neglect this step. Hiring a professional photographer is an investment that will pay off.

C - Comfort

Since the main objective is to provide a place to sleep, the comfort of the mattress, the quality of the sheets, the sufficient number of pillows and blankets are very important. Also consider offering a well-equipped kitchen. Forgetting to provide a can opener or lemonade shaker can definitely make your guests' stay more difficult. Also have the basic condiments on hand: salt, pepper, oil, coffee. Also remember to provide shampoo and soap.

D - The Wow Effect or Managing Expectations

In all areas of business in general, managing expectations is extremely important and is the turning point of your success. No matter what product or service you offer, the way it is presented will impact your customer satisfaction.

I always suggest promising a little less than reality in order to create a "Wow" effect. For the same product or service, if you overdo it in promotion, expectations will be very high, and customers could be disappointed or simply neutral, having projected themselves into what was promised. On the other hand, if you promise a little less but reserve surprises for your visitors, they will be pleasantly surprised and will experience a "Wow" effect, because you will have exceeded their expectations.

E - Reviews and Comments

95% of travelers trust comments related to your listing. If you follow the four steps previously stated, especially applying the last one, you will ensure that you get good feedback, thus guaranteeing the success of your project.

A magnificent glass roof to rent on Airbnb

Please let me know your comments or any other changes you would like to make to the article.

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